<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lexie Oliver]]></title><description><![CDATA[Lexie Oliver]]></description><link>https://lexieoliver014.wixsite.com/blog/my-blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 09 May 2026 05:54:02 GMT</lastBuildDate><atom:link href="https://lexieoliver014.wixsite.com/blog/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Publicity vs. Advertising]]></title><description><![CDATA[Public relations and advertising are often viewed as interchangeable, but their goals, methods and effects are different. While advertising is paid, public relations is earned through credibility and connection. However, the strongest campaigns balance both paid promotion and authentic communication. Image from Unsplash Credibility Perceptions Public relations and advertising are frequently lumped together, but there is several key differences that contribute to credibility and effectiveness....]]></description><link>https://lexieoliver014.wixsite.com/blog/post/publicity-vs-advertising</link><guid isPermaLink="false">69128a14d588c50c0e61c424</guid><pubDate>Tue, 11 Nov 2025 07:00:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_2fbfcfd8e69a48c9ae2359baa8f498af~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Instructing and Adjusting Information in Public Relations]]></title><description><![CDATA[Instructing and adjusting information refers to two types of crisis response messages used in public relations. Instructing information provides information to help people navigate the crisis, while adjusting information supports stakeholders as they manage the effects of the crisis. Reputation management comes into play after instructing and adjusting information, shifting the focus from stakeholder well-being to organizational image repair and image maintenance. Image from Unsplash Base...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/instructing-and-adjusting-information-in-public-relations</link><guid isPermaLink="false">690a7e438de3a65c6f2c3f8c</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 04 Nov 2025 23:39:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4e324a5551745435693430~mv2_d_6000_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[The Second-Person and Third-Person Effects]]></title><description><![CDATA[Research on media perception explores how individuals evaluate the influence of media messages on themselves compared to others. While much attention has been given to the third-person effect, more recent studies have highlighted a complementary concept known as the second-person effect. The second-person effect refers to when audiences believe that others percieve the influence of media messages in a similar way (Frederick &#38; Neuwirth, 2002). This concept expands the framework of media...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/the-second-person-and-third-person-effects</link><guid isPermaLink="false">69011ee8c0ed11aae3ef1601</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 28 Oct 2025 21:35:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_585f726f5a37746f424a59~mv2_d_3000_2000_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Crisis Theories and Communication Strategies]]></title><description><![CDATA[Crisis communication is  essential in corporate public relations. Effective messaging during and after a crisis requires strategic communication that addresses public concerns while protecting the organization’s image. Theories such as image restoration discourse and organizational apologia provide valuable frameworks and strategies for how companies can rebuild credibility after a crisis. Image from Unsplash Theory of Image Restoration Discourse The theory of image restoration discourse ...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/crisis-theories-and-communication-strategies</link><guid isPermaLink="false">69000a97321cd82330086d4f</guid><pubDate>Tue, 28 Oct 2025 04:27:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_1494afcddf8b4fb29faccec8a44793c7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Exposure Diversity and Selective Exposure]]></title><description><![CDATA[Exposure diversity  represents a shift in focus in the discussions surrounding media diversity (Hovden et al., 2021). The quick shift from traditional media to modern media, characterized by an influx of media content and platforms, led to a divergence in policy debates from supply-side and media ownership to exposure diversity (Hovden et al., 2021). Exposure diversity addresses the dynamics of media consumption from the citizen’s perspective: " how different media are available for, and...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/exposure-diversity-and-selective-exposure</link><guid isPermaLink="false">68f7d98032ef022fab11915a</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 21 Oct 2025 22:25:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4489fe8fabc84adb842100bc8c0ace68~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[The Impact of Corporate Social Advocacy]]></title><description><![CDATA[Corporate social advocacy (CSA) is when an organization takes a public stance on a controversial social or political issue. CSA goes beyond corporate social responsibility and philanthropic efforts by taking a public stance for or against particular issues that are not necessarily relevant to the organization. Companies often advocate for social, political or environmental issues that align with the company's values and stakeholders' expectations. From a public relations standpoint, this also...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/corporate-social-advocacy</link><guid isPermaLink="false">68f70dd650938403f7719581</guid><pubDate>Tue, 21 Oct 2025 07:00:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4430785151735a6f767773~mv2_d_4592_3056_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Negativity and Framing in Political News]]></title><description><![CDATA[Negativity in political news has become increasingly prominent in recent years, shaping how audiences interpret politics and political figures. The long-term growth of negative news can be attributed to a mix of internal and external factors. Additionally, framing theory helps explain how journalists strategically construct negative narratives to capture audience attention. While this negativity can serve as a form of accountability, it also risks distorting political realities and fueling...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/negativity-and-framing-in-political-news</link><guid isPermaLink="false">68eec6ee7e7b272d1ee62694</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 14 Oct 2025 22:42:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_513ab33aa68b4460a1091c86790c6182~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Narrative Storytelling in Public Relations]]></title><description><![CDATA[Narrative storytelling is a tool that can be used in public relations to connect to the public. Narrative storytelling  is powerful because it focuses on human experiences and uses them to inform, persuade, and build support for initiatives by eliciting an emotional response (Kent, 2015). In public relations, achieving lasting relationships relies on effective storytelling and communication. Creating effective narratives can help public relations professionals reach this goal. From Unsplash...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/narrative-storytelling-in-public-relations</link><guid isPermaLink="false">68ed7541862f4431b1b9a73e</guid><pubDate>Tue, 14 Oct 2025 16:41:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_457346a1255249e4a813dbf658c0772b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Interactivity in the Media and Public Relations]]></title><description><![CDATA[Interactivity explores the relationship between technological properties, communication context and user perceptions.  Furthermore, it...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/interactivity-in-the-media-and-public-relations</link><guid isPermaLink="false">68e70ddf15335a80a828a0bf</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Thu, 09 Oct 2025 04:22:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_c74bac885e224cc290a3a40b2719cbb4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Issues Management vs. Crisis Communication]]></title><description><![CDATA[Issues management is a strategic management tool that focuses on proaction instead of reaction  in crisis communication. According to...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/issues-management-vs-crisis-communication</link><guid isPermaLink="false">68e6cbe215335a80a827fb29</guid><category><![CDATA[Theories in PR]]></category><pubDate>Thu, 09 Oct 2025 00:27:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_2d54526361464d5635766b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[News Literacy and Framing Across Media]]></title><description><![CDATA[According to Ashley et al. (2022) , news literacy is the "knowledge of the personal and social processes by which news is produced,...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/news-literacy-and-framing-across-media</link><guid isPermaLink="false">68dc47f52dec8f2ddbd4e1db</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 30 Sep 2025 22:24:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_92a078d326d94375b5c6e48acdd50ade~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Situational Theory of Problem Solving (STOPS) &#38; Segmentation]]></title><description><![CDATA[The situational theory of problem solving is a foundational theory in public relations. Rooted in the assumption that people use communication as a coping mechanism for a problematic situation, STOPS focuses on solving the problems and understanding communication behaviors. From Iwata on Unsplash Independent Variables of STOPS The independent variables are situational, which is key since problems come and go. Publics change, so organizations should communicate with whom is likely to respond....]]></description><link>https://lexieoliver014.wixsite.com/blog/post/situational-theory-of-problem-solving-stops-public-relations</link><guid isPermaLink="false">68db36f2e3cbf48a9873115c</guid><category><![CDATA[Theories in PR]]></category><pubDate>Tue, 30 Sep 2025 07:00:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6e33314a504c75385f5077~mv2_d_1709_2560_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Artificial Intelligence and Practicing Ethical Journalism]]></title><description><![CDATA[Artificial Intelligence is intelligence that imitates human behavior. AI can sometimes be seen as the opposite of natural intelligence,...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/artificial-intelligence-and-practicing-ethical-journalism</link><guid isPermaLink="false">68d30cc93c8d5ad55ca7c005</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 23 Sep 2025 22:50:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/61dcef_1cea509356e94a6098dc92a726e207db~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Propaganda vs. Persuasion in Public Relations]]></title><description><![CDATA[The concept of Organized Persuasive Communication (OPC) refers to all types of organized persuasion activities, including public...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/propaganda-vs-persuasion-in-public-relations</link><guid isPermaLink="false">68d1f4a4ff6f8e8dc0cb7327</guid><category><![CDATA[Theories in PR]]></category><pubDate>Tue, 23 Sep 2025 06:38:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_880cbae217e24c0e8766c8437bb941fc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[The Concept of Mega Crisis vs. Conventional Crisis]]></title><description><![CDATA[Crises come in many forms, but the distinction between a conventional crisis and a mega-crisis lies in their complexity and severity....]]></description><link>https://lexieoliver014.wixsite.com/blog/post/the-concept-of-mega-crisis-vs-conventional-crisis</link><guid isPermaLink="false">68c99b84ff19fbebc68d0b9c</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 16 Sep 2025 22:01:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_31850bf1f8b944a088779adec375d0e0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Dominant Coalition and Excellence Theory in PR]]></title><description><![CDATA[In an organization, the members of the dominant coalition have unique perspectives that influence how much public relations practices are...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/dominant-coalition-and-excellence-theory-in-pr</link><guid isPermaLink="false">68c8fcca67d1cd369b82f72d</guid><category><![CDATA[Theories in PR]]></category><pubDate>Tue, 16 Sep 2025 09:06:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_270474e153b64538a3f8c2d1dffcc472~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Synergy Practices in Media: A Connection to Integration Theory]]></title><description><![CDATA[Synergy is the increased effectiveness that results when two or more people or businesses work together (Goodwin, 2016). However, in...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/synergy-practices-in-media-a-connection-to-integration-theory</link><guid isPermaLink="false">68c0a73cf266814831376333</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Thu, 11 Sep 2025 03:26:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_0f0af4d4a61e4b64a138b11f12355ecc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Maintaining Internal Dynamics and External Relationships in Public Relations]]></title><description><![CDATA[Public relations prioritizes mutually beneficial relationships, and the strength of both internal and external relationships often...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/maintaining-internal-dynamics-and-external-relationships-in-public-relations</link><guid isPermaLink="false">68bf4f7e9bbd3d7fc289dc02</guid><category><![CDATA[Theories in PR]]></category><pubDate>Tue, 09 Sep 2025 17:00:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_dde616d091f346f186c29e91cecd8526~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Frameworks for Creating Formal Conceptual Definitions]]></title><description><![CDATA[A conceptual definition represents the shared knowledge among researchers of an abstract entity that can be used in theoretical...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/frameworks-for-creating-formal-conceptual-definitions</link><guid isPermaLink="false">68b73e27e456be9f10702dac</guid><category><![CDATA[Conceptual Issues]]></category><pubDate>Tue, 02 Sep 2025 22:32:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_30bbc25eedf94e8283a098ed818d0847~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item><item><title><![CDATA[Understanding the Three-Stage Model &#38; Situational Theory in Public Relations]]></title><description><![CDATA[In order for public relations practices to be excellent, publics or stakeholders must be segmented, as framed by the theory of strategic...]]></description><link>https://lexieoliver014.wixsite.com/blog/post/understanding-the-three-stage-model-situational-theory-in-public-relations</link><guid isPermaLink="false">68b64465bf96fd6299151a98</guid><category><![CDATA[Theories in PR]]></category><pubDate>Tue, 02 Sep 2025 18:40:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/61dcef_19cdd7a6fe6e4cf4b33a412577ad143a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lexie Oliver</dc:creator></item></channel></rss>