Skills

Media Writing

I have strong skills in media writing, with the ability to write engaging and well-structured content for various audiences and media platforms. I'm experienced in writing news articles, press releases, social media posts and promotional materials, as shown in my portfolio. My writing shows a solid understanding of storytelling, AP style and media ethics, allowing me to communicate messages effectively and creatively.

Design

I have skills in advertising and public relations design, with experience using Adobe Photoshop and InDesign to create visually compelling promotional materials. I'm skilled in designing social media graphics, flyers, posters and advertisements that promote brand identity, as shown in my design portfolio and media kit. My work combines creativity with strategic thinking to capture attention and strategically communicate to target audiences.

Research

I have strong skills in public relations research, including the ability to gather and analyze data to create communication strategies. I'm experienced in designing surveys, conducting focus groups and interviews, and analyzing audience and media insights to better understand public perception of an organization. My research skills help guide campaign creation and planning, as shown in my PR Campaign proposal and secondary research for Phillips 66.

Management

My PR management skills help me plan, coordinate and execute strategic communication on PR campaigns. I'm experienced in managing media relations and overseeing brand messaging to ensure strong relationships between an organization and its stakeholders. My strengths include effective crisis communication and analysis as shown in my strategic management analysis for OU DEI.